Ironmongery Direct needed a major brand refresh and were particularly in the market for a strong tagline that cleverly communicated their strong industry position. We came up with ‘Masters of our Trade’ supported by the phrase ‘Why use a jack of all trades when there’s a master of one?’

We went on to produce a comprehensive amount of creative for them including the launch of their new brand and position in the market with a national TV campaign.  We helped them advertise the new look catalogue, using press ads, outdoor advertising, infographics, direct mail, and email campaigns.

Over the five years we worked with IronmongeryDirect they achieved compound growth of over 20% per year to over £20m of sales in 2014.