Creative Campaigns that live long in the memory and keeps your audience coming back for more.
Goals & Tracking
In the first instance, we establish what your goals are, which will allow us to lay the foundations for the campaign and it’s message. Whether your focus is to create brand awareness, customer acquisition, or retention and growth, every part of the campaign needs to point to your goal.
Once the objectives of the campaign are identified, tracking it is key to understanding its performance. This can be done in many ways, dependant on the media platform the campaign is deployed across – For example, if it’s outdoor, press or print, a reference code can be used to quote in store or online. For digital marketing, Google Analytics can be the parameter by which you gauge performance.
Insight & Targeting
Answering the ‘Who?’ question. Who are we trying to reach and influence?
By understanding your demographic and their behaviours we can start to create a relevant structure for your campaign.
Key Campaign messages and offers
The next stage is to nail down what message or offers are likely to engage and convert your audience to reach the goals we’ve identified.
The Big Idea
This is where our creative juices start to flow– Defining ‘The Big Idea’ which will have the task of connecting with and convincing your audience to engage with you and your business.
Media Plan & Budget
Once the new campaign is signed off it needs to be placed, and here at Holla, our media partners can help you plan which media channels to use to best reach and influence your target audience, within the budget you have set.
Creative Campaigns that live long in the memory and keeps your audience coming back for more.
Goals & Tracking
In the first instance, we establish what your goals are, which will allow us to lay the foundations for the campaign and it’s message. Whether your focus is to create brand awareness, customer acquisition, or retention and growth, every part of the campaign needs to point to your goal.
Once the objectives of the campaign are identified, tracking it is key to understanding its performance. This can be done in many ways, dependant on the media platform the campaign is deployed across – For example, if it’s outdoor, press or print, a reference code can be used to quote in store or online. For digital marketing, Google Analytics can be the parameter by which you gauge performance.
Insight & Targeting
Answering the ‘Who?’ question. Who are we trying to reach and influence?
By understanding your demographic and their behaviours we can start to create a relevant structure for your campaign.
Key Campaign messages and offers
The next stage is to nail down what message or offers are likely to engage and convert your audience to reach the goals we’ve identified.
The Big Idea
This is where our creative juices start to flow– Defining ‘The Big Idea’ which will have the task of connecting with and convincing your audience to engage with you and your business.
Media Plan & Budget
Once the new campaign is signed off it needs to be placed, and here at Holla, our media partners can help you plan which media channels to use to best reach and influence your target audience, within the budget you have set.
Work with us
If you think your brand or design project could stand to benefit from our commitment and passion to great design work in all its forms then please drop us a line.
Even if it’s still early days for your job or idea, we’d still love to hear from you, and maybe help to make it clear what your next steps should be!
Call: 01935 317237
Email: info@hollacreative.co.uk
Work with us
If you think your brand or design project could stand to benefit from our commitment and passion to great design work in all its forms then please drop us a line.
Even if it’s still early days for your job or idea, we’d still love to hear from you, and maybe help to make it clear what your next steps should be!