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If your brand isn’t telling a good story, it should be.
Nowadays, businesses and their brands want a direct connection with consumers. Likewise customers want a relationship with brands who embrace their differences and understand their needs.
Great creative is almost always conveyed in a good story. Top level campaigns have a combination of clear, understandable, and engaging storylines that entertain their captive audiences and pull them in to the business and the world of the brand.
If your brand isn’t telling a great story, it should be.
Our philosophy at Holla is ‘Simplicity is genius’ and a simple story, well told, will live longer in the memory. Complex storytelling can create confusion and obscure what you’re trying to say, so creating relatable situations and characters, where the viewer feels a direct connection with the content on show is far more likely to stimulate a reaction.
It’s good to put a smile on people’s faces, and dependant on the business and its tone of voice, audience appropriate humour can be the mark of a great creative campaign – what an 18 year old student and a 70 year old retired lecturer find amusing is probably very different, but age appropriate humour can uplift an audiences spirits and add to the memorability of the content being viewed.
At the forefront of all this, is branding. A successful campaign keeps the storyteller in the spotlight – if the content is good but no one remembers who it’s by, it’s pretty pointless!
Well branded content, communicates the brand on many different levels. For TV or video content; audio and visual elements apply, which use brand cues early and often, with iconic characters or music that the viewer immediately identifies with the brand itself.
In traditional print; ads in newspapers, magazines or billboards would have prominent branding on the artwork….and the list of different mediums for deployment goes on……. But all with the brand in sharp focus!
Our attention to detail is next level. From perfectly targeted brand awareness campaigns, to managing the technical detail of file formats and print, expert creative thinking, and market-strategising, we propel your creative to the top.