06
Jul
The Pursuit of Appiness
It’s a fact that people browse the internet on their phones a huge amount more than they did, and consumer’s expectations about access to information have changed dramatically. Many businesses are looking to apps as yet another route to make access to their products and...
13
Jun
The Merit of a Mascot
Many brands and businesses make use of a character, animal, cartoon or even actual human beings to be the front and voice of their company in advertising. But are they actually a good idea for a modern business? Are they tacky and out of date or...
Next week, on the 17th and 18th of May, Holla Creative will be trekking down to London for the Business Show 2017, one of the biggest networking and business conferences of the year. So if you’re heading down to the show too, why not come...
The short answer is no. Because Pepsi’s ad wasn’t trying to say anything, whereas Heineken’s does. As I said in my previous post about Pepsi’s ad (click here to read), the problem with it, was that it was co-opting all of this #Resistance imagery and feeling...
A Colorado-based company called Hyperflesh are creating and selling these disturbingly realistic silicone masks of Donald Trump, Vladimir Putin and Kim Jong-un. We really cannot get over the detail here in the studio, and we also find the viral video that recently hit the web hilarious! Lol These masks made...
We are in an exciting age for advertising! With so many different mediums out there for consumers to be informed through, advertisers are no longer restricted by paper, radio and TV. The real superstars are those who make the medium part of the message. Making the...
If you’re in the marketing and advertising business (or even if you’re not!) you’ve probably heard about the recent Pepsi ad slip-up. If you missed it I’ll give you the cliff notes: The soft drink manufacturer’s most recent TV spot stars Kendall Jenner (reality TV star...
06
Apr
Photoshoot to final artwork
In our last newsletter we highlighted a photoshoot we had recently undertaken in our in-house photography studio, but now we can show you the resulting artwork. From raw photo, through retouching to the final execution, this is the whole process we regularly go through here in...
06
Apr
Brand Character Video
Having a great looking brand visual style and strategy is very important, but an often overlooked aspect of a brand is it’s ‘character’, i.e. its position in the public consciousness, how it is perceived… how does it feel? This might sound a little airy fairy but...