‘Millennials are killing everything’ the epic excuse from the terrified old guard. I remember reading somewhere that the first mistake you can make in marketing and advertising is blaming your audience. If people aren’t buying your product it’s not personal, it’s because they don’t want it,...
Aug
Big brands often make the biggest mistakes and end up looking the most out of touch, when they forget one of the biggest rules of the internet: 'Anonymity breeds trolls’ For some reason though, massive advertisers continue to think its a good idea to create campaigns...
Jul
It’s a fact that people browse the internet on their phones a huge amount more than they did, and consumer’s expectations about access to information have changed dramatically. Many businesses are looking to apps as yet another route to make access to their products and...
Jun
Many brands and businesses make use of a character, animal, cartoon or even actual human beings to be the front and voice of their company in advertising. But are they actually a good idea for a modern business? Are they tacky and out of date or...
The short answer is no. Because Pepsi’s ad wasn’t trying to say anything, whereas Heineken’s does. As I said in my previous post about Pepsi’s ad (click here to read), the problem with it, was that it was co-opting all of this #Resistance imagery and feeling...
We are in an exciting age for advertising! With so many different mediums out there for consumers to be informed through, advertisers are no longer restricted by paper, radio and TV. The real superstars are those who make the medium part of the message. Making the...
If you’re in the marketing and advertising business (or even if you’re not!) you’ve probably heard about the recent Pepsi ad slip-up. If you missed it I’ll give you the cliff notes: The soft drink manufacturer’s most recent TV spot stars Kendall Jenner (reality TV star...
Apr
Having a great looking brand visual style and strategy is very important, but an often overlooked aspect of a brand is it’s ‘character’, i.e. its position in the public consciousness, how it is perceived… how does it feel? This might sound a little airy fairy but...
Branding is definitely the kind of thing worth investing in. Skimping on your branding will only mean you have to do it all again in a years time, which can really damage a brand. Here’s a breakdown of the average industry costs (low-end and high-end) of...
Print Management is an almost exclusively underestimated job. When the design work is complete, that’s really only half the battle, especially if you have some really custom aspects to the printing. Here are 4 ways industry printing can go horribly wrong! 1. Scheduling Print Slots – Everything...
