COVID-19 has put some unique pressures and restrictions on businesses and has meant a lot of ideas and projects have been put on hold or cancelled altogether. One of the major ways the lockdown has affected marketing and media production is the creation of video content.

Video projects typically require a multi-man team, travelling, meeting with, and filming others and generally being close to a large number of people. It simply cannot be done while being safe and self-isolating.

But this doesn’t mean that your planned video project has to halt entirely, there is another way! Animation is a highly versatile way to produce video content, and when I say animation I don’t mean Looney Tunes and Disney! Animation can be anything you want or need it to be, from dynamic text explaining statistics and figures, to iconography and graphics showing the technical functionality of a product or service.

Animation can be produced entirely from behind the computer, from the initial briefing and explanation process over phone and email, to the final creation of your new video, all from our animators working at home in self-isolation!

And the best thing is, it’s cheaper than video! Animation is simply a cheaper process thanks to no travelling, no full days of shooting to get ‘the right take’, no multi-men teams on site and no bags and bags of equipment!

We have already had some of our clients coming to us, asking how animation can help them. In particular we talked to a music producer who had a singer who’s single was planned to come out in the midst of the quarantine. He wanted a music video for the release but was no longer able to get it made as originally planned. We talked to him about how animation could be the answer to his problem.

Get in contact today for a no-obligation chat about the possibilities of animation for your video project, and if you start a project with us during lockdown you will benefit from our current hourly rate reduction promotion, intended to help businesses continue in these challenging times.

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