Your company’s presence on Social Media is an important and powerful part of your business, and a strong social media approach can make a huge difference to your business’ success.

Despite the fact that we all know how to use platforms like Facebook and Instagram, it can be hard to know the exact right tone of voice to use, the kind of content to post and how often, the correct hashtags to use maximise audience interaction and engagement and the most effective way to run advertising campaigns on the platforms to ensure minimum wastage and maximum views.

Holla Creative’s social media process consists of 3 major steps. Depending on your requirements you can use just a single part of our service or the whole thing.

1. Social Media Strategy

Holla Creative can take all the hard work out of running your social media accounts, thanks to the production of our Social Media strategies! Our strategies contain the following:

– Exactly what content to post

– Your recommended audience and how to get your content in front of them

– A timetable/schedule to follow to achieve your bespoke goals (more followers, increased leads, more sales etc.)

– Recommended wording and hashtags to ensure your post communicates correctly and isn’t shadow-banned

– A breakdown of your main competitors social media performance, what they’re doing right and what they’re doing wrong

– Recommendations on budget for advertising and the kind of ad campaigns to run (complete with audience analysis and targeting)

– Recommendations for potential influencers to contact to create sponsored content

The beauty of our social media strategies is that they can be applied to your business as a whole, or just a one-off campaign you want to run, so no matter what you want to do with your social media platforms, a strategy can help you take full advantage of its potential.

2. Social Media Creative Identity

Whether it is just the look and feel of your accounts in general, such as the header and avatar images and templates for regular posts you would like to create, OR if it is the identity of a brand new social media ad campaign, you will need visual creative to help convey your message and give it an identity for your potential customers to engage with.

Holla can help with the concept process of coming up with effective and clever headlines, campaign identities and suggestions for the look and feel of your creative going forward, so that you can ensure your posts and content always look professional, communicate clearly and convert how you want them to.

3. Roll – out

So, you have your strategy that tells you how to post and how often to post, and you have your killer creative or campaign identity ready to wheel out. Now we can help you with the final stage, producing weekly content in line with your creative identity and strategy. We liaise with you to produce monthly or weekly plans from your strategy and then create bespoke or templated creative to make your accounts really shine! We’re like your very own in-house social media department, out of house!

With us, your accounts and campaigns will be in safe hands, to grow and inform your customer base, in a field that is growing in importance and significance for all businesses worldwide.

So why not get in contact today for a no-obligation chat about your social media requirements!

If you would like to receive more informative articles like this one, please sign up to the Holla Club Newsletter.

No Comments

Leave a Comment