Your company brochure represents your business. It is a tool that not only serves you and your customers, but also makes you look good doing it. A brochure reflects the high standards and luxurious feel of a business, it allows people to physically interact and trust in the existence and reliability of the company. It is a genuine thing in a digital world and it is worth a lot.

The Power of the Brochure

‘Design should never say “look at me”, it should always say “look at this”
David Craib

When advertising your business, your ad (and hence your business) shares a space with several other businesses. This makes competition the key word, and the success of your ad lives or dies in comparison with others.

Brochures are your own space, holding the undivided attention of potential customers. Although they don’t function in the exact same way as an ad, if you have a method of getting them to your customers they can work much harder than an ad.

On top of that, brochure printing services are often more cost-effective than advertising campaigns (digital or print) given the discounts that are offered with bulk printing. The average full-page ad in a magazine can cost thousands, whereas that same money can give you thousands of copies of your new brochure sales tool. Combined with a co-ordinated delivery to your customers the ROI with a brochure roll out is likely to be much higher than a single full-page ad.

Relevance in a Digital World

“Technology makes what was once impossible possible. Design makes it real.”
Michael Gagliano

In a world completely dominated by technology, more businesses are turning toward the brochure. We see it day to day and we hear it from all our contemporaries. The reason for this? We interact with a non-physical, non-touchable world 24 hours a day, 7 days a week, so when we hold something in our hands, it feels real and we trust it.

Businesses that spend time and money on good looking, well designed printed materials send a message to their clients with those materials that they are established. In a world of shell companies, online scammers, and fake businesses, a brochure in your hands can’t be faked. They offer credibility and they show you are willing to invest in your clients. A website can be made in minutes by nearly anyone.

But not everyone can make a brochure.

The digital world of marketing has tired out the audience. We are all assaulted daily by brands shouting, social media influencers demanding likes and follows and youtubers asking us to ‘smash that subscribe button’. A brochure is quietly confident, it only moves forward at the rate of the reader and sits waiting until they interact with it.

And a well-designed one won’t sit unread for long.

Digital marketing comes with limits. A PPC ad has a 30-30-80 character count limit, a single Facebook ad can only have a 25 character headline and less than 25% copy in the image, and Instagram limits your hashtag count.

With the brochure there are no limits. You are free and bound only by the imagination of your product, business and brand.

Does my business need a brochure?

‘Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.’
Charles Mingus

We’ll admit it, not every business needs a brochure! But you might be surprised to learn that yours could benefit from one. The guidelines below aren’t absolute, and if you drop us a line, we’ll tell you honestly if a brochure is the right step for your company.

But have a look at the questions below. If you answer yes to any of them, a brochure might be just what you need…

• Do you have a list of products that would benefit from being laid out before customers in a clean and concise way?
• Do you have a multi-stage or complex service offering that once explained makes customers immediately desire your service?
• Do you have a lot of competition in the digital marketing sphere, leading to higher cost-per-click prices?
• Is there a step-by-step sequence or checklist that would lead your customers to your solution?
• Is trust an important factor to your business’ product or service?
• Is your business locally orientated, focusing on your local area for customers?
• Does your business require good photography to sell its products or services?

Brochures are powerful and big businesses are turning to them more and more in these digital and difficult times. If this sounds like something that would work for your business, or if you are conscious of being left behind by your competition, drop us a line today for a no-obligation chat and ballpark estimate.

Get in touch with us today for a free no-obligation discussion and quotation for how our brochure and catalogue design service could change your business for the better!